Email Marketing
Based on a recent market poll, 88% of internet users check their email daily.
Email is, in fact, an incomparable direct marketing tool. With respect to traditional DM, it allows you to apply a major creativity to your advertising message as well as it being highly reached or tracked, all at decidedly competitive costs.
DirectPro utilises the full potential of Email Marketing.
Maintaining fidelity with your customers, acquiring new ones. In both cases, Email Marketing reveals itself to be a winning choice if used in the appropriate way.
Let us talk about how to manage an efficient email campaign.
The first step is choosing the right email list. With you, we analise the public that you would like to reach and so define how to target this list. In addition to this, a choice that is not to be treated lightly is when to send your message.
DirectPro utilises exclusively opt-in lists, that is to say, lists of email addresses that the recipients have expressed an explicit consent to receive email ads, paying full respect to the customer's privacy.
The next step is creating the message, choosing the contents and graphics, considering the public that you desire to reach. In the context of the same campaign it is possilbe to utilise different lists, targeted differently, sending an ad hoc message to increase efficiency. Creating the message context, we define the themes and the aspect of one or more landing pages (ie. the page the recipient will reach by clicking on a link present in the email.) Speak with your clients in the most direct and personal way, so that your message would really be useful and welcomed.
After sending your email, thanks to the tracking characteristics of email messages, we would examine the results obtained, regarding the actions undertaken by internet users. We would so be able to define in a rather exact manner the index ROI (Return Of Investment) of the email campaign, acquiring precious information to continuously improve the efficiency of future actions.
Acting under these terms, Email Marketing truly represents a step towards success.
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For instead more information about our Email Marketing services
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