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Web Marketing

Given the assumed dimensions of the phenomenon internet, many companies have adopted a website, a space on the web, where they can present their own activities, products and services, creating a contact with their customers.

But who sees it anyway?

In fact, many companies have sustained an advertising investment in their website, without however, seeing any later returns.

DirectPro can show you how to transform your website into an extraordinary communication and advertising vehicle.

To begin a Web Marketing campaign it is necessary that you give merit to how effective your website contents result, how easy it is to consult these contents and in general, the appeal that your website is able to or not create. Therefore, it is necessary that you monitor and analyse the information that your visitors leave behind, while navigating your site's pages, thanks to purposely designed complete software. When marketing on the internet, we must never forget the true nature of the web and we ought to orient ourselves based on plausible, concrete results.

Our aim is to examine each situation as unique. The starting point of every online advertising campaign is a market estimated analysis in which to operate. With you, we would like to understand what is the real potential of your market sector, analyse the competition's actions and so define a feasible plan of action.

To give you an idea, if you do not already have one, the actions to undertake are:

Search Engine Marketing

Search Engine marketing or keyword advertising there are many linguistic expressions that demonstrate the importance of being among the first positions on search engines. Positioning your website at the apexes of search engines is the first major step, when launching a Web Marketing campaign.

In fact, most internet users utilise a search engine to find whatever they may be looking for by inserting one or more keywords. The search engine then extracts a limitless series of results, offering the user as many links as possible that may reach the site or page of interest.

If your website is not ranked within the first positions, the probability of it being visited falls dramatically. Not being one of the first hundred is equal to not existing at all.

To obtain this result there are virtually two roads to follow.

The ranking and index-linking of your website using keywords on search engines. Doing this requires an overall job based on the website structure itself and therefore time.

Keyword advertising or rather the activation of a sponsored links campaign on the main search engines (Google, Yahoo!, MSN, etc.)

Whatever may be the road we decide to follow, our objective remains the same: Generate clients not traffic!

Banner campaigns

Another important source which can give life to an advertising campaign that is extremely efficient is the placing of banner ads on other websites.

To really explain the advantages of an online banner campaign, it is necessary to compare it with advertising actions of the same nature using traditional media. In fact, in comparison with traditional media, be it in terms of costs or the possibility of forming a solid contact with a client, internet advertising is the winning option.

When we decide to publish a banner ad, we carefully examine the website's audience profile that will host your message, in this way creating the possibilty to reach the campaign's target and to design the banner expressively to reach that public.

If you believe as we do that the possibilty of communicating directly with the client is an essential prerogative in Web Marketing, then we can do great things together.

Keeping within the viewpoint of an exclusive, effective communication, we would like to bring to your attention the importance of the landing page which the user is lead to by clicking on a banner ad. If we put so much effort into the content details, graphic design and into respecting specific techniques during the creation stages, we guarantee you that we would put just as much effort into producing the page that would welcome the customer after the first click.

Going into further detail is practically impossible as every internet advertising campaign is truly so original that they each require different tools and solutions.

Newsletters

The newsletter is a very powerful marketing tool. In fact, it allows you to reach your clients directly by email, with their explicit permission!

This is the crucial point. Your website's visitors have asked you to send them news about your services, allowing you to enter a bit but significantly into their personal space. The last thing that you would want to do is "betray them" by making them feel as though your newsletter is an intrusion. Therefore, always place a clearly visible link that would offer the recipient the possibility to cancel the subscription. Doing this could even seem unnecessary to you but it is statistically proven that a negative comment generates a return 29 times greater than a positive one...

A newsletter allows you therefore to directly inform the visitor, involving him / her in what you do and if this visitor is already a client of yours, to maintain that trust.

Taking care of the contents and of the same language used to speak to the user is always a small challenge. For example, just imagine that one of the main factors that has influenced the growing popularity of internet, is that users can choose whether or not to divulge their personal data and so, escape from the passive consumer role that the other media commonly burden them with. The newsletter is a great occasion to accept this challenge.

Another important aspect to consider when thinking about the newsletter as an effective web marketing instrument, is the possibility to sponsor one or more. Sponsor, meaning the acquisition of a space, be it graphical or textual, on the newsletter of another editor that may already have a group of users in line with the target that we would like to reach.

With you, we would like to go deeper into all the other themes that pertain to this topic, from how to encourage visitors to subscribe to your newsletter, taking care of the contents that it contains, to which pages the present links should lead... in a nutshell, how to utilise a newsletter in a really effective way.

Creative Web Marketing

If you have been navigating this website for a while now, you would have surely already read what I am about to say. Each project that we carry out is treated as absolutely unique. Having made this introduction, I hope that you would forgive me for the following digression where I would like to show you what our creative web marketing service consists of.

Together let us define creativity: a particular dynamic capability of the intellect, co-operated with a distint sensibility to produce original ideas that analyse, synthesise, define and structure, in a new way, experiences and knowledge.
Do you agree?

There is continuous research for new ways to send the advertising message using new channels of communication. This is why, even in Italy, alternative marketing methods are beginning to spread. You would have certainly already heard about viral marketing, of word-of-mouth marketing and perhaps even about guerrilla marketing.

Internet presents itself very well to the application of these techniques that are used by multinational companies and political parties, even ONLUS for sensitising campaigns. It just takes a bit of creativity...

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